The #1 Habit That Scales Your Business and Reclaims Your Time: Identifying Your Revenue Producing Activities (RPA’s)

Philip Oguamanam
Jul 8
3 min read

As an operations consultant, I’ve walked into dozens of boardrooms, Zoom meetings, and back-office war rooms where business owners say the same thing:

"I’m overwhelmed. I don’t know where the breakdown is. I’m working all the time, but it doesn’t feel like we’re growing.”

And almost every time, the root of the problem isn’t a lack of effort; it’s a lack of clarity.

If you want to scale your business, increase revenue, and get out of the weeds, there’s one operational habit that will change everything:

Identifying and prioritizing your Revenue Producing Activities (RPAs).

What Are Revenue Producing Activities?

Revenue Producing Activities (RPAs) are the high-leverage actions that directly impact your bottom line. They are the difference-makers; they move the needle.

For example:

For a founder, it might be closing high-ticket deals or building strategic partnerships,
For a marketing agency, it’s client strategy, not campaign setup,
For a coaching business, it’s selling transformation, not tinkering with Canva posts.

Yet despite knowing this, founders spend only 20% of their week on actual RPAs, and more than 60% on low-ROI tasks like internal emails, admin busywork, and inefficient meetings (Source: Asana Work Index).

The Cost of Ignoring Your RPAs

Here’s what happens when you don’t identify your RPAs:

You chase tasks, not outcomes,
Your calendar gets filled, but your pipeline stays dry,
You build a business that depends on you, not one that can scale without you.

It’s no wonder so many founders hit a revenue ceiling, get stuck in delivery, and start second-guessing if they’re even cut out to lead.

Imposter syndrome thrives in ambiguity. Overwhelm is often just misaligned priorities.

And that’s where operational clarity can be transformational.

The Business-Boosting Benefits of Focusing on RPAs

1. Drive Predictable Revenue Growth

When your calendar aligns with high-ROI activity, you’re no longer guessing where your revenue is coming from; you create consistent inflow, and finally make space for long-term strategy.

2. Alleviate Imposter Syndrome

When you’re focused on what actually drives results, you don’t feel like a fraud; you feel like a leader. Your confidence grows because your impact is measurable.

3. Get Unstuck and Out of the Weeds

No more spending hours on non-essential tasks that keep your business stagnant. Identifying your RPAs is how you go from reactive to proactive; so you can stop playing catch-up and start playing offense.

4. Scale with Simplicity

Scaling isn’t about doing more; it’s about doing less of the wrong things. By operationalizing your RPAs into team roles, systems, and routines, you position yourself for sustainable growth that doesn’t burn you out.

5. Expand Your Untapped Market Position

When you focus on RPAs, you gain bandwidth to explore unclaimed territory in your industry. Maybe it’s launching a new offer; maybe it’s niching down; maybe it’s finally getting your team to execute without micromanagement. The point is: your market share expands when your role evolves from doer to driver.

Picture This: The After State

Imagine a business where your days are built around high-impact actions. You wake up knowing exactly what to focus on. Your team operates without bottlenecks. Sales conversations feel effortless because you have time to build relationships, not just chase fires.

You finally have time to work on the business, not just in it.

Revenue increases. Profit margins grow. And for the first time in a while, it feels like you’re running the business, instead of the business running you.

“But What If I Fail At This Too?”

Let’s address the fear head-on.

If you’ve tried to fix this before, maybe through new tools, coaching, or courses, you’re not alone. Most founders try to solve operational breakdowns with tactics before they have a strategy.

The truth is, you don’t need more tools or templates; you need a proven system to uncover, prioritize, and operationalize your RPAs.

And you need someone who’s done it before.

Let Elevation Consulting Help You Scale With Clarity

At Elevation Consulting, we help business owners identify their Revenue Producing Activities, restructure their time and team around them, and build a business that grows even when they’re not “on.”

Our 21-Day Revenue Productivity™ Accelerator gives you:

A clear picture of your current operational gaps,
A personalized Revenue Productivity Map,
A playbook to delegate or eliminate low-ROI work,
Implementation support so you get results, not just ideas.

In just 3 weeks, clients walk away with:

More revenue-producing time
More scalable systems
More confidence in their role as a founder

Ready to scale your business, increase your revenue, and finally break through the bottleneck?

Book a Free Strategy Call and let’s elevate your operations in 21 days or less.